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Water does what?!

We get it, ever since you were a tot, drinking water has been drummed into your head alongside “no swimming after eating” so often, that it’s just become background noise.

So what if we took a different approach? What if we explained to you why drinking pure water is so good for you – and even went as far as to say it’s not for the reasons you think?

You’re interested to hear more? Great. (Even if we know it’s simply because COVID-19 lockdown has deemed you powerless to be doing anything better.)

Speaking of COVID – it’s safe to say that at this point of Lockdown Day 11367, we’re all going a little dilly. Drinking water can help with that. Dehydration truly affects one’s brain structure and function. And so, when we give our body pure, delicious water – it really helps with thinking and reasoning, two of the things that seem to be amiss during these endless days indoors.

Self-isolation has gotten us running (well, walking) to the fridge more times than we care to count. And while in moments like these, there’s no judgement – as we’re all in the same boat (well, couch ) drinking water can certainly help. Dehydration can lead to digestive problems, constipation, and an overly acidic stomach, so make sure to drink plenty of your BIBO’s goodness alongside those snacks.

Times are stressful, and our blood pressure is feeling it. Whether this is caused by merely scrolling through your news feeds, or from those kids who seem to have multiplied into many more than you started out with – stress levels are through the roof. Giving your body the water it needs, will help maintain your blood pressure, and hopefully, keep you from throwing your phone (or a kid) across the room.

Sitting or lying around all day has not proven joint-friendly. And this gives us our final reason for drinking pure and healthy water. Cartilage, found in joints and the disks of the spine, contains around 80 percent water. So by not allowing ourselves to get dehydrated, we can increase our joint’s shock-absorbing ability and lessen our joint pain.

Keeping hydrated is crucial for our health and well-being, and we have never needed those two things more. So by using your BIBO bar, or purchasing one here, you’re recognising that the time has come to look after you and your family when you really need it most of all.

Stay hydrated, stay safe and stay home.

Love us,


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